Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Once Upon | Photo book Creator
Once Upon Publishing AB
9/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Photo book Creator”.
No filler words.
No wasted words
No filler words.
“Print photo books in minutes”
Has a subtitle
Could not read the store page.
28/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 246 characters.
Opens with a tight hook
First paragraph is 99 characters.
1,467 characters.
Enough substance
2,669 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
18 bullet lines, 17 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
4.88 average.
249,272 ratings.
Enough ratings to be trusted
6,040 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “- Performance improvements and enhancements.”
Release notes say something
235 characters of release notes.
1 language.
Localised listing
9 languages.
221 MB.
Reasonable download size
264 MB.