Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
size?
BSTN Store5/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 451 characters.
Opens with a tight hook
First paragraph is 248 characters.
1,610 characters.
Enough substance
1,498 characters.
13 bullet lines, 5 paragraph breaks.
Easy to scan
8 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.76 average.
Rating of 4.5 or higher
5.00 average.
1,148 ratings.
Enough ratings to be trusted
17 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 518 days ago.
Updated recently
Last update 36 days ago.
Generic notes: “This new build contains bug fixes and performance improvements.”
Release notes say something
Generic notes: “Performance and stability improvements”
9 languages.
Localised listing
1 language.
51 MB.
Reasonable download size
121 MB.