Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Zillow Rental Manager
Landlord & Property Management
21/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Landlord & Property Management”
Has a subtitle
“Grow your short-term rentals.”
30/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 283 characters.
Opens with a tight hook
First paragraph is 180 characters.
790 characters.
Enough substance
1,985 characters.
9 bullet lines, 0 paragraph breaks.
Easy to scan
10 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
1 iPad screenshots.
4.56 average.
Rating of 4.5 or higher
3.08 average.
11,767 ratings.
Enough ratings to be trusted
110 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 46 days ago.
Generic notes: “This update includes bug fixes and under-the-hood improvements to keep…”
Release notes say something
Generic notes: “Bug fixes and improvements.”
1 language.
Localised listing
1 language.
108 MB.
Reasonable download size
6 MB.