Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
OpenTable for Restaurants
Yelp Guest ManagerOnly OpenTable for Rest
Both fight for
25/30 characters used.
Uses the 30 characters
18/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Restaurant Management Solution”
Has a subtitle
“Restaurant Management Solution”
30/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “restaurant”.
Adds new keywords
No words repeated from the title.
First paragraph is 159 characters.
Opens with a tight hook
First paragraph is 99 characters.
784 characters.
Enough substance
1,942 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
9 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
2 iPad screenshots.
iPad screenshots
4 iPad screenshots.
3.98 average.
Rating of 4.5 or higher
4.56 average.
417 ratings.
Enough ratings to be trusted
1,791 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 11 days ago.
Generic notes: “Check out what's new in the latest version of OpenTable for Restaurant…”
Release notes say something
144 characters of release notes.
12 languages.
Localised listing
1 language.
105 MB.
Reasonable download size
46 MB.