Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
OpenTable for Restaurants
Toast NowOnly OpenTable for Rest
Both fight for
No overlap. These two are not chasing the same searches.
25/30 characters used.
Uses the 30 characters
9/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Restaurant Management Solution”
Has a subtitle
“Manage your business on-the-go”
30/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “restaurant”.
Adds new keywords
No words repeated from the title.
First paragraph is 159 characters.
Opens with a tight hook
First paragraph is 198 characters.
784 characters.
Enough substance
1,175 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
2 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.98 average.
Rating of 4.5 or higher
4.93 average.
417 ratings.
Enough ratings to be trusted
11,697 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Check out what's new in the latest version of OpenTable for Restaurant…”
Release notes say something
Generic notes: “Bug fixes and performance improvements”
12 languages.
Localised listing
4 languages.
105 MB.
Reasonable download size
216 MB.