Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Imperial Supplies
Penske Service17/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
Could not read the store page.
8/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 114 characters.
Opens with a tight hook
First paragraph is 312 characters.
1,584 characters.
Enough substance
1,025 characters.
0 bullet lines, 13 paragraph breaks.
Easy to scan
5 bullet lines, 7 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.22 average.
Rating of 4.5 or higher
4.20 average.
18 ratings.
Enough ratings to be trusted
10 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 116 days ago.
105 characters of release notes.
Release notes say something
Generic notes: “- Added sub‑unit detail visibility - Bug Fixes”
1 language.
Localised listing
1 language.
71 MB.
Reasonable download size
320 MB.