Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
IDEXX VetConnect® PLUS
Plumb's | StandardsOnly IDEXX VetConnect®
Both fight for
No overlap. These two are not chasing the same searches.
Only Plumb's
22/30 characters used.
Uses the 30 characters
19/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Standards”.
No filler words.
No wasted words
No filler words.
“Diagnostics for Veterinarians”
Has a subtitle
“Trusted veterinary guidance”
29/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 45 characters.
Opens with a tight hook
First paragraph is 151 characters.
1,168 characters.
Enough substance
1,870 characters.
5 bullet lines, 2 paragraph breaks.
Easy to scan
10 bullet lines, 13 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.93 average.
535 ratings.
Enough ratings to be trusted
3,380 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 24 days ago.
Updated recently
Last update 15 days ago.
137 characters of release notes.
Release notes say something
Generic notes: “Minor bug fixes and improvements”
7 languages.
Localised listing
1 language.
77 MB.
Reasonable download size
62 MB.