Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
20/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
Could not read the store page.
7/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 243 characters.
Opens with a tight hook
First paragraph is 168 characters.
384 characters.
Enough substance
608 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.62 average.
Rating of 4.5 or higher
4.74 average.
7,887 ratings.
Enough ratings to be trusted
9,102 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 40 days ago.
Updated recently
Last update 4 days ago.
85 characters of release notes.
Release notes say something
Generic notes: “This update includes general improvements, enhancements, and bug fixes…”
1 language.
Localised listing
1 language.
128 MB.
Reasonable download size
180 MB.