Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
CarGurus: Used & New Cars
Shop, finance, or sell today.
25/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Used & New Cars”.
Carries a keyword, not only a brand
Keyword part: “Shop Cars For Sale”.
Contains filler: “new”.
No wasted words
No filler words.
“Shop, finance, or sell today.”
Has a subtitle
“Find Your Next New or Used Car”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “car”.
First paragraph is 146 characters.
Opens with a tight hook
First paragraph is 437 characters.
1,629 characters.
Enough substance
3,625 characters.
0 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 26 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.87 average.
Rating of 4.5 or higher
4.73 average.
674,024 ratings.
Enough ratings to be trusted
25,772 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 16 days ago.
Generic notes: “Bug fixes and improvements.”
Release notes say something
Generic notes: “Minor bug fixes and performance enhancements.”
3 languages.
Localised listing
1 language.
150 MB.
Reasonable download size
64 MB.