Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
CarGurus: Used & New Cars
CARFAX - New & Used CarsCarGurus: Used & New Cars
Shop, finance, or sell today.
25/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Used & New Cars”.
Carries a keyword, not only a brand
Keyword part: “New & Used Cars”.
Contains filler: “new”.
No wasted words
Contains filler: “new”.
“Shop, finance, or sell today.”
Has a subtitle
“Shop CARFAX with Confidence”
29/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “carfax”.
First paragraph is 146 characters.
Opens with a tight hook
First paragraph is 118 characters.
1,629 characters.
Enough substance
1,566 characters.
0 bullet lines, 6 paragraph breaks.
Easy to scan
16 bullet lines, 7 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.87 average.
Rating of 4.5 or higher
4.85 average.
674,024 ratings.
Enough ratings to be trusted
370,661 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 1 days ago.
Generic notes: “Bug fixes and improvements.”
Release notes say something
224 characters of release notes.
3 languages.
Localised listing
1 language.
150 MB.
Reasonable download size
92 MB.