Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
12/30 characters used.
Uses the 30 characters
17/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Morning & Evening Prayer”
Could not read the store page.
Uses the 30 characters
24/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 124 characters.
Opens with a tight hook
First paragraph is 243 characters.
3,248 characters.
Enough substance
1,907 characters.
14 bullet lines, 11 paragraph breaks.
Easy to scan
0 bullet lines, 8 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.82 average.
Rating of 4.5 or higher
5.00 average.
89 ratings.
Enough ratings to be trusted
12 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 29 days ago.
Updated recently
Last update 7 days ago.
Generic notes: “Minor bug fixes and improvements.”
Release notes say something
618 characters of release notes.
1 language.
Localised listing
1 language.
275 MB.
Reasonable download size
53 MB.