Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PestRoutes Sales
WorkMarket by ADPOnly PestRoutes Sales
Both fight for
No overlap. These two are not chasing the same searches.
Only WorkMarket by ADP
16/30 characters used.
Uses the 30 characters
17/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Work. Your way.”
8/30 characters used.
Uses the 30 characters
15/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 189 characters.
Opens with a tight hook
First paragraph is 268 characters.
189 characters.
Enough substance
1,119 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
5 bullet lines, 3 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
2.74 average.
Rating of 4.5 or higher
4.68 average.
102 ratings.
Enough ratings to be trusted
14,538 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 46 days ago.
Updated recently
Last update 30 days ago.
Generic notes: “Maintenance and bug fixes.”
Release notes say something
Generic notes: “Bug fixes, feature enhancements, general stability and performance imp…”
6 languages.
Localised listing
6 languages.
19 MB.
Reasonable download size
80 MB.