Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
STCU Mobile Banking
HAPO Community Credit Union19/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Finance”
7/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 73 characters.
Opens with a tight hook
First paragraph is 81 characters.
548 characters.
Enough substance
714 characters.
8 bullet lines, 1 paragraph breaks.
Easy to scan
6 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.86 average.
Rating of 4.5 or higher
4.75 average.
60,432 ratings.
Enough ratings to be trusted
18,284 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 74 days ago.
Updated recently
Last update 46 days ago.
180 characters of release notes.
Release notes say something
Generic notes: “This update includes general improvements, enhancements, and bug fixes…”
1 language.
Localised listing
2 languages.
127 MB.
Reasonable download size
154 MB.