Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
TRANSFLO Mobile+
WEX CardControl16/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Manage your cards on-the-go”
8/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 495 characters.
Opens with a tight hook
First paragraph is 262 characters.
3,992 characters.
Enough substance
686 characters.
13 bullet lines, 9 paragraph breaks.
Easy to scan
7 bullet lines, 3 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
4.77 average.
57,828 ratings.
Enough ratings to be trusted
57,414 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “- Includes updates and improvements to the overall stability of the ap…”
Release notes say something
Generic notes: “Bug fixes and improvements”
1 language.
Localised listing
1 language.
227 MB.
Reasonable download size
133 MB.