Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
SecureAuth MFA
TriNet ExpenseOnly SecureAuth MFA
Both fight for
No overlap. These two are not chasing the same searches.
Only TriNet Expense
14/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Passwordless Authentication”
Has a subtitle
“Incredible starts here.”
27/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 736 characters.
Opens with a tight hook
First paragraph is 46 characters.
836 characters.
Enough substance
1,420 characters.
1 bullet lines, 1 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.67 average.
Rating of 4.5 or higher
3.84 average.
15 ratings.
Enough ratings to be trusted
855 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 285 days ago.
Updated recently
Last update 59 days ago.
Generic notes: “- Performance improvements - Designed for iOS26”
Release notes say something
Generic notes: “Small big fix”
1 language.
Localised listing
1 language.
27 MB.
Reasonable download size
17 MB.