Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ChoiceSocial
frequency social12/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“personal, private social media”
Could not read the store page.
Uses the 30 characters
30/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “social”.
First paragraph is 303 characters.
Opens with a tight hook
First paragraph is 250 characters.
475 characters.
Enough substance
1,584 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
7 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.62 average.
Rating of 4.5 or higher
4.60 average.
140 ratings.
Enough ratings to be trusted
5 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 948 days ago.
Updated recently
Last update 220 days ago.
Generic notes: “Bug fixes”
Release notes say something
71 characters of release notes.
1 language.
Localised listing
1 language.
25 MB.
Reasonable download size
45 MB.