Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Espresso House
ICA – recept och erbjudanden14/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “recept och erbjudanden”.
No filler words.
No wasted words
No filler words.
“Food & Drink”
Has a subtitle
“Food & Drink”
12/30 characters used.
Uses the 30 characters
12/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 94 characters.
Opens with a tight hook
First paragraph is 12 characters.
588 characters.
Enough substance
1,297 characters.
4 bullet lines, 2 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
1.00 average.
Rating of 4.5 or higher
4.86 average.
7 ratings.
Enough ratings to be trusted
43 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 123 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “This update includes performance improvements and bug fixes, all for a…”
Release notes say something
242 characters of release notes.
6 languages.
Localised listing
1 language.
150 MB.
Reasonable download size
141 MB.