Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Espresso House
Pinchos14/30 characters used.
Uses the 30 characters
7/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Food & Drink”
Has a subtitle
“The Dining Circus”
12/30 characters used.
Uses the 30 characters
17/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 94 characters.
Opens with a tight hook
First paragraph is 338 characters.
588 characters.
Enough substance
338 characters.
4 bullet lines, 2 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
1.00 average.
Rating of 4.5 or higher
2.38 average.
7 ratings.
Enough ratings to be trusted
16 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 123 days ago.
Updated recently
Last update 19 days ago.
Generic notes: “This update includes performance improvements and bug fixes, all for a…”
Release notes say something
96 characters of release notes.
6 languages.
Localised listing
6 languages.
150 MB.
Reasonable download size
49 MB.