Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Pennies: Budget & Bill Tracker
The App Shop, Inc.
30/30 characters used.
Uses the 30 characters
21/30 characters used.
Keyword part: “Budget & Bill Tracker”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Saving is fun!”
Could not read the store page.
Uses the 30 characters
14/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 250 characters.
Opens with a tight hook
First paragraph is 46 characters.
3,729 characters.
Enough substance
2,463 characters.
2 bullet lines, 23 paragraph breaks.
Easy to scan
10 bullet lines, 9 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.57 average.
Rating of 4.5 or higher
4.71 average.
1,814 ratings.
Enough ratings to be trusted
4,842 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 32 days ago.
Updated recently
Last update 91 days ago.
360 characters of release notes.
Release notes say something
Generic notes: “Improves performance and fixes crashes.”
12 languages.
Localised listing
8 languages.
87 MB.
Reasonable download size
210 MB.