Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Section by section
The numbers
Keywords in title + subtitle
Check by check
21/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Secure banking on the go”
Has a subtitle
“Finance”
24/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 259 characters.
Opens with a tight hook
First paragraph is 185 characters.
1,584 characters.
Enough substance
1,004 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
6 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.82 average.
3,340 ratings.
Enough ratings to be trusted
1,887 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 46 days ago.
Generic notes: “Minor bug fixes and enhancements”
Release notes say something
180 characters of release notes.
3 languages.
Localised listing
1 language.
35 MB.
Reasonable download size
144 MB.