Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Photomath
Khan Academy9/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
12/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Learn math, step-by-step”
Has a subtitle
“You can learn anything”
24/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 124 characters.
Opens with a tight hook
First paragraph is 33 characters.
3,252 characters.
Enough substance
2,294 characters.
11 bullet lines, 15 paragraph breaks.
Easy to scan
4 bullet lines, 9 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.77 average.
Rating of 4.5 or higher
4.57 average.
733,162 ratings.
Enough ratings to be trusted
111,917 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 32 days ago.
Updated recently
Last update 50 days ago.
169 characters of release notes.
Release notes say something
Generic notes: “∙ Bug fixes and performance improvements.”
32 languages.
Localised listing
26 languages.
30 MB.
Reasonable download size
52 MB.