Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
South China Morning Post: News
Hong Kong, China & Asia news
4/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “News”.
No filler words.
No wasted words
No filler words.
“China Global TV Network”
Has a subtitle
“Hong Kong, China & Asia news”
23/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “china”, “news”.
First paragraph is 313 characters.
Opens with a tight hook
First paragraph is 360 characters.
1,486 characters.
Enough substance
3,781 characters.
9 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.35 average.
Rating of 4.5 or higher
4.62 average.
395 ratings.
Enough ratings to be trusted
2,248 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 24 days ago.
Updated recently
Last update 12 days ago.
Generic notes: “This version has general bug fixes and improvements.”
Release notes say something
101 characters of release notes.
5 languages.
Localised listing
1 language.
137 MB.
Reasonable download size
137 MB.