Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
JCPenney – Shopping & Coupons
Marshalls OfficialJCPenney – Shopping & Coupons
Shop clothes, shoes & bedding
29/30 characters used.
Uses the 30 characters
18/30 characters used.
Keyword part: “Shopping & Coupons”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shop clothes, shoes & bedding”
Has a subtitle
“Shopping”
29/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 77 characters.
Opens with a tight hook
First paragraph is 102 characters.
2,195 characters.
Enough substance
539 characters.
0 bullet lines, 10 paragraph breaks.
Easy to scan
4 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
3.49 average.
518,938 ratings.
Enough ratings to be trusted
772 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 25 days ago.
493 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and continuous improvement.”
1 language.
Localised listing
1 language.
139 MB.
Reasonable download size
121 MB.