Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
JCPenney – Shopping & Coupons
Shoe CarnivalJCPenney – Shopping & Coupons
Shop clothes, shoes & bedding
29/30 characters used.
Uses the 30 characters
13/30 characters used.
Keyword part: “Shopping & Coupons”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shop clothes, shoes & bedding”
Has a subtitle
Could not read the store page.
29/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 77 characters.
Opens with a tight hook
First paragraph is 331 characters.
2,195 characters.
Enough substance
967 characters.
0 bullet lines, 10 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.71 average.
518,938 ratings.
Enough ratings to be trusted
12,103 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 542 days ago.
493 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and feature improvements.”
1 language.
Localised listing
2 languages.
139 MB.
Reasonable download size
14 MB.