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Two listings. One rope.

Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.

Hourglass Time
NW Publisher
Hourglass Time icon

Hourglass Time

For Congregations

5,752m65/100 · Camp II
Full audit →
+1,062 m ahead
NW Publisher icon

NW Publisher

CLM, Public Talks, Reports etc

6,814m77/100 · High Camp
Full audit →
Section by section
47
◀ Title
29
89
Subtitle ▶
100
45
Description ▶
62
48
Screenshots ▶
100
89
Ratings ▶
100
55
Freshness ▶
100
100
◀ Reach
44
The numbers
4.56Rating4.72
803Ratings6.9K
2Screenshots10
2 mo agoLast update24 days ago
49Languages1
31 MBSize72 MB
Keywords in title + subtitle

Only Hourglass Time

Both fight for

No overlap. These two are not chasing the same searches.

Check by check
Fix

14/30 characters used.

Title
Uses the 30 characters
Fix

12/30 characters used.

Improve

Title is the name alone.

Title
Carries a keyword, not only a brand
Fix

Title is the name alone.

Good

No filler words.

Title
No wasted words
Good

No filler words.

Good

“For Congregations”

Subtitle
Has a subtitle
Good

“CLM, Public Talks, Reports etc”

Improve

17/30 characters used.

Subtitle
Uses the 30 characters
Good

30/30 characters used.

Good

No words repeated from the title.

Subtitle
Adds new keywords
Good

No words repeated from the title.

Good

First paragraph is 125 characters.

Description
Opens with a tight hook
Improve

First paragraph is 322 characters.

Fix

287 characters.

Description
Enough substance
Good

1,757 characters.

Fix

0 bullet lines, 1 paragraph breaks.

Description
Easy to scan
Improve

0 bullet lines, 9 paragraph breaks.

Fix

No user counts, press or awards mentioned.

Description
Shows social proof
Fix

No user counts, press or awards mentioned.

Fix

2/10 iPhone screenshots.

Screenshots
Fills the 10 screenshot slots
Good

10/10 iPhone screenshots.

Good

First screenshots are portrait.

Screenshots
Portrait panels up front
Good

First screenshots are portrait.

Improve

2 iPad screenshots.

Screenshots
iPad screenshots
Good

9 iPad screenshots.

Good

4.56 average.

Ratings
Rating of 4.5 or higher
Good

4.72 average.

Improve

803 ratings.

Ratings
Enough ratings to be trusted
Good

6,936 ratings.

No data

No recent written reviews available.

Ratings
Recent reviews are positive
No data

No recent written reviews available.

Improve

Last update 64 days ago.

Freshness
Updated recently
Good

Last update 24 days ago.

Fix

Generic notes: “Minor bug fixes and improvements”

Freshness
Release notes say something
Good

175 characters of release notes.

Good

49 languages.

Reach
Localised listing
Fix

1 language.

Good

31 MB.

Reach
Reasonable download size
Good

72 MB.