Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Yelp for Business App
Housecall Pro: Field ServiceHousecall Pro: Field Service
Quote, Estimate, Invoice App
21/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Field Service”.
Contains filler: “app”.
No wasted words
No filler words.
“Respond to reviews & leads”
Has a subtitle
“Quote, Estimate, Invoice App”
26/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 401 characters.
Opens with a tight hook
First paragraph is 246 characters.
1,213 characters.
Enough substance
3,347 characters.
6 bullet lines, 3 paragraph breaks.
Easy to scan
34 bullet lines, 15 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.04 average.
Rating of 4.5 or higher
4.65 average.
22,341 ratings.
Enough ratings to be trusted
30,484 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 15 days ago.
Generic notes: “Bug fixes and various improvements.”
Release notes say something
Generic notes: “Bug fixes and performance improvements”
17 languages.
Localised listing
2 languages.
197 MB.
Reasonable download size
583 MB.