Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Swim.com: Swim Tracker
FORM Swim22/30 characters used.
Uses the 30 characters
9/30 characters used.
Keyword part: “Swim Tracker”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Swim Training and Workout App”
Has a subtitle
“A Game-Changing Way to Swim”
29/30 characters used.
Uses the 30 characters
27/30 characters used.
Repeats title words: “swim”.
Adds new keywords
Repeats title words: “swim”.
First paragraph is 244 characters.
Opens with a tight hook
First paragraph is 186 characters.
1,316 characters.
Enough substance
2,470 characters.
1 bullet lines, 8 paragraph breaks.
Easy to scan
7 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.37 average.
Rating of 4.5 or higher
4.74 average.
1,102 ratings.
Enough ratings to be trusted
3,489 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 17 days ago.
456 characters of release notes.
Release notes say something
Generic notes: “• Bug fixes and performance optimizations”
1 language.
Localised listing
1 language.
175 MB.
Reasonable download size
219 MB.