Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Swim.com: Swim Tracker
GoSwim: Learn Better Technique22/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Swim Tracker”.
Carries a keyword, not only a brand
Keyword part: “Learn Better Technique”.
No filler words.
No wasted words
No filler words.
“Swim Training and Workout App”
Has a subtitle
“Videos, Swim Data & Annotation”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “swim”.
Adds new keywords
No words repeated from the title.
First paragraph is 244 characters.
Opens with a tight hook
First paragraph is 361 characters.
1,316 characters.
Enough substance
4,000 characters.
1 bullet lines, 8 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.37 average.
Rating of 4.5 or higher
4.16 average.
1,102 ratings.
Enough ratings to be trusted
44 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 30 days ago.
456 characters of release notes.
Release notes say something
Generic notes: “Improvements and fixes.”
1 language.
Localised listing
1 language.
175 MB.
Reasonable download size
142 MB.