Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
20/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Love your bank”.
Carries a keyword, not only a brand
Keyword part: “A banking alternative”.
No filler words.
No wasted words
No filler words.
“Bank, save, and invest”
Has a subtitle
“The money app”
22/30 characters used.
Uses the 30 characters
13/30 characters used.
Repeats title words: “bank”.
Adds new keywords
No words repeated from the title.
First paragraph is 113 characters.
Opens with a tight hook
First paragraph is 58 characters.
3,218 characters.
Enough substance
2,681 characters.
20 bullet lines, 8 paragraph breaks.
Easy to scan
16 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.65 average.
Rating of 4.5 or higher
4.71 average.
11,982 ratings.
Enough ratings to be trusted
2,402 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 17 days ago.
85 characters of release notes.
Release notes say something
Generic notes: “To get our app in tip-top shape, we’ve been busy making 20 bug fixes a…”
5 languages.
Localised listing
8 languages.
753 MB.
Reasonable download size
199 MB.