Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
10/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Productivity”
Has a subtitle
“Manage your smart home”
12/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “home”.
First paragraph is 375 characters.
Opens with a tight hook
First paragraph is 807 characters.
1,299 characters.
Enough substance
807 characters.
18 bullet lines, 10 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
2.78 average.
Rating of 4.5 or higher
3.92 average.
309 ratings.
Enough ratings to be trusted
556 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 186 days ago.
Updated recently
Last update 528 days ago.
Generic notes: “1. Bug Fixes & Performance Improvements”
Release notes say something
Generic notes: “Bug fixes and improvements.”
3 languages.
Localised listing
64 languages.
64 MB.
Reasonable download size
245 MB.