Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Skip - Food & Grocery Delivery
KFC CanadaSkip - Food & Grocery Delivery
Canada's homegrown delivery.
30/30 characters used.
Uses the 30 characters
10/30 characters used.
Keyword part: “Food & Grocery Delivery”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Canada's homegrown delivery.”
Has a subtitle
“Food & Drink”
28/30 characters used.
Uses the 30 characters
12/30 characters used.
Repeats title words: “delivery”.
Adds new keywords
No words repeated from the title.
First paragraph is 146 characters.
Opens with a tight hook
First paragraph is 186 characters.
3,119 characters.
Enough substance
1,053 characters.
0 bullet lines, 16 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.66 average.
Rating of 4.5 or higher
4.41 average.
7,693 ratings.
Enough ratings to be trusted
347 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 24 days ago.
1462 characters of release notes.
Release notes say something
407 characters of release notes.
2 languages.
Localised listing
4 languages.
234 MB.
Reasonable download size
133 MB.