Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
HMH Well
Horizon Blue8/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Medical”
Has a subtitle
“Horizon Blue Cross Blue Shield”
7/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “horizon”, “blue”.
First paragraph is 137 characters.
Opens with a tight hook
First paragraph is 303 characters.
137 characters.
Enough substance
593 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
6 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
2.75 average.
Rating of 4.5 or higher
4.83 average.
72 ratings.
Enough ratings to be trusted
78,555 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 72 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Various bug fixes and improvements.”
Release notes say something
Generic notes: “Bug Fixes.”
1 language.
Localised listing
1 language.
41 MB.
Reasonable download size
97 MB.