Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The Alaska Club.
Apple Fitness16/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Fitness and Fitness+”
Could not read the store page.
Uses the 30 characters
20/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “fitness”.
First paragraph is 191 characters.
Opens with a tight hook
First paragraph is 32 characters.
986 characters.
Enough substance
3,141 characters.
0 bullet lines, 9 paragraph breaks.
Easy to scan
29 bullet lines, 25 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.68 average.
Rating of 4.5 or higher
2.87 average.
290 ratings.
Enough ratings to be trusted
11,498 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 53 days ago.
Updated recently
Last update 19 days ago.
Generic notes: “The app keeps getting better and better! This version includes enhance…”
Release notes say something
Generic notes: “Bug Fixes and Feature Enhancements”
26 languages.
Localised listing
33 languages.
173 MB.
Reasonable download size
13 MB.