Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
7/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 174 characters.
Opens with a tight hook
First paragraph is 256 characters.
1,397 characters.
Enough substance
1,424 characters.
6 bullet lines, 6 paragraph breaks.
Easy to scan
9 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.40 average.
3,529 ratings.
Enough ratings to be trusted
186 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 66 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Bug fixes and enhancements.”
Release notes say something
Generic notes: “Bugfixes and enhancements”
1 language.
Localised listing
7 languages.
37 MB.
Reasonable download size
220 MB.