Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Joy Wedding Planner & Website
The Knot: Wedding Planner AppJoy Wedding Planner & Website
The wedding planner & website
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Wedding Planner App”.
No filler words.
No wasted words
Contains filler: “app”.
“The wedding planner & website”
Has a subtitle
“Countdown, Registry, Guestlist”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “wedding”, “planner”, “website”.
Adds new keywords
No words repeated from the title.
First paragraph is 152 characters.
Opens with a tight hook
First paragraph is 72 characters.
1,341 characters.
Enough substance
2,850 characters.
8 bullet lines, 11 paragraph breaks.
Easy to scan
0 bullet lines, 18 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.86 average.
8,712 ratings.
Enough ratings to be trusted
221,796 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 39 days ago.
Updated recently
Last update 9 days ago.
Generic notes: “We tied up a few loose ends (no bouquet tossing required).”
Release notes say something
Generic notes: “Bug fixes and performance improvements”
6 languages.
Localised listing
1 language.
121 MB.
Reasonable download size
452 MB.