Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Kiwix
Wikipedia5/30 characters used.
Uses the 30 characters
9/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Your offline knowledge gateway”
Has a subtitle
Could not read the store page.
30/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 152 characters.
Opens with a tight hook
First paragraph is 242 characters.
690 characters.
Enough substance
2,386 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
0 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.21 average.
Rating of 4.5 or higher
4.34 average.
428 ratings.
Enough ratings to be trusted
6,308 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Fixed: ZIM maps data loading”
Release notes say something
Generic notes: “Minor updates and enhancements”
35 languages.
Localised listing
79 languages.
18 MB.
Reasonable download size
256 MB.