Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
27/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Face Photo Editor”.
Carries a keyword, not only a brand
Keyword part: “AI Face & Body Editor”.
No filler words.
No wasted words
No filler words.
“Makeup, Hair & Body Retouch”
Has a subtitle
“Slim body, selfie & face app”
27/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “body”, “face”.
First paragraph is 230 characters.
Opens with a tight hook
First paragraph is 172 characters.
3,871 characters.
Enough substance
3,897 characters.
25 bullet lines, 11 paragraph breaks.
Easy to scan
10 bullet lines, 32 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.85 average.
203,136 ratings.
Enough ratings to be trusted
176,998 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 6 days ago.
Updated recently
Last update 14 days ago.
Generic notes: “We've done some minor bug fixes and light upgrades to make your Airbru…”
Release notes say something
514 characters of release notes.
9 languages.
Localised listing
22 languages.
478 MB.
Reasonable download size
271 MB.