Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Airbrush: Face Photo Editor
Photo Editor-Airbrush: Face Photo Editor
Makeup, Hair & Body Retouch
27/30 characters used.
Uses the 30 characters
13/30 characters used.
Keyword part: “Face Photo Editor”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Makeup, Hair & Body Retouch”
Has a subtitle
“All-in-one Photo Editor!”
27/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “photo”, “editor”.
First paragraph is 230 characters.
Opens with a tight hook
First paragraph is 227 characters.
3,871 characters.
Enough substance
1,079 characters.
25 bullet lines, 11 paragraph breaks.
Easy to scan
23 bullet lines, 2 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.64 average.
203,136 ratings.
Enough ratings to be trusted
299,284 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 6 days ago.
Updated recently
Last update 36 days ago.
Generic notes: “We've done some minor bug fixes and light upgrades to make your Airbru…”
Release notes say something
167 characters of release notes.
9 languages.
Localised listing
15 languages.
478 MB.
Reasonable download size
172 MB.