Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Airbrush: Face Photo Editor
Makeup, Hair & Body Retouch
27/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Face Photo Editor”.
Carries a keyword, not only a brand
Keyword part: “Face Editor, Tune”.
No filler words.
No wasted words
No filler words.
“Makeup, Hair & Body Retouch”
Has a subtitle
“Photo edit, Hair Makeup Filter”
27/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 230 characters.
Opens with a tight hook
First paragraph is 222 characters.
3,871 characters.
Enough substance
2,134 characters.
25 bullet lines, 11 paragraph breaks.
Easy to scan
14 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.43 average.
203,136 ratings.
Enough ratings to be trusted
19,026 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 6 days ago.
Updated recently
Last update 0 days ago.
Generic notes: “We've done some minor bug fixes and light upgrades to make your Airbru…”
Release notes say something
176 characters of release notes.
9 languages.
Localised listing
33 languages.
478 MB.
Reasonable download size
672 MB.