Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 1.3K ratings
Opportunity
Demand weighed against difficulty
Verdict for “baby names”
Quiet trail
Easy to rank, but few people search for it. Worth a slot only if it is cheap to add.
Keyword in title
5/10
of the top results target it directly
Soft targets
4
apps in the top 10 with a weak spot
Avg. rating
4.36
across the top results
Who holds the top 10
1
2
3
8
BabyName - find it together
★★★★★★★★★★ 21K · updated 6 mo ago
Baby Names™
★★★★★★★★★★ 6.1K · updated 3 mo ago
Baby Names by BabyCenter
★★★★★★★★★★ 7.2K · updated 10 mo ago
in title
4Kinder - Find Baby Names
★★★★★★★★★★ 2K · updated 3 mo ago
in title
5Baby Names
★★★★★★★★★★ 137 · updated 2.9 yr ago
in titlesoft: under 500 ratings
6Baby Name Genius - Find Names
★★★★★★★★★★ 559 · updated 15 days ago
in title
7The Bump: Baby & Pregnancy App
★★★★★★★★★★ 40K · updated 8 days ago
Nimi: The Naming Room
★★★★★★★★★★ 6 · updated 14 days ago
soft: under 500 ratings
9Baby Name Together
★★★★★★★★★★ 323 · updated 13 days ago
soft: under 500 ratings
10Baby Names: Meaning & Origin
★★★★★★★★★★ 206 · updated 3.1 yr ago
in titlesoft: under 500 ratings
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.