Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 19K ratings
Opportunity
Demand weighed against difficulty
Verdict for “bills”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
5/10
of the top results target it directly
Soft targets
2
apps in the top 10 with a weak spot
Avg. rating
4.76
across the top results
Who holds the top 10
1
5
7
9
Buffalo Bills Mobile
★★★★★★★★★★ 101K · updated 1 mo ago
in title
2Bills Organizer & Reminder
★★★★★★★★★★ 25K · updated 2.5 yr ago
in titlesoft: not updated in a year
3Bills Manager
★★★★★★★★★★ 8.1K · updated 2 mo ago
in title
4BILL AP & AR Business Payments
★★★★★★★★★★ 49K · updated 15 days ago
Rocket Money - Bills & Budgets
★★★★★★★★★★ 396K · updated 3 days ago
in title
6Bill Tracker Pro
★★★★★★★★★★ 5K · updated 8 days ago
Deferit: Pay bills in 4
★★★★★★★★★★ 35K · updated yesterday
in title
8Fleur - Budget Planner App
★★★★★★★★★★ 13K · updated today
Bill Manager: Due Date Tracker
★★★★★★★★★★ 3 · updated 17 days ago
soft: under 500 ratings
10Buddy: Budget Planner App
★★★★★★★★★★ 9.5K · updated 4 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.