Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 69K ratings
Opportunity
Demand weighed against difficulty
Verdict for “bird”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
8/10
of the top results target it directly
Soft targets
1
apps in the top 10 with a weak spot
Avg. rating
4.69
across the top results
Who holds the top 10
1
4
Bird — Ride Electric
★★★★★★★★★★ 1.5M · updated 4 days ago
in title
2Merlin Bird ID by Cornell Lab
★★★★★★★★★★ 113K · updated 4 days ago
in title
3Lime - #RideGreen
★★★★★★★★★★ 2.3M · updated 4 days ago
eBird
★★★★★★★★★★ 822 · updated 1 mo ago
soft: rated 3.8
5Birda - Bird Watching, Birding
★★★★★★★★★★ 2.3K · updated yesterday
in title
6I Am Bird - original game
★★★★★★★★★★ 77K · updated 2 mo ago
in title
7Picture Bird: Bird identifier
★★★★★★★★★★ 40K · updated 7 mo ago
in title
8Angry Birds 2
★★★★★★★★★★ 1.6M · updated 8 days ago
in title
9Smart Bird ID: Identify Birds
★★★★★★★★★★ 17K · updated 4 days ago
in title
10Birdbuddy: ID & Collect Birds
★★★★★★★★★★ 62K · updated 2 days ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.