Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 9.1K ratings
Opportunity
Demand weighed against difficulty
Verdict for “birthday”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
9/10
of the top results target it directly
Soft targets
2
apps in the top 10 with a weak spot
Avg. rating
4.64
across the top results
Who holds the top 10
1
8
Birthday Reminder & Countdown
★★★★★★★★★★ 10K · updated 10 mo ago
in title
2Birthday Countdown
★★★★★★★★★★ 7.9K · updated yesterday
in title
3Birthday Calendar and Reminder
★★★★★★★★★★ 1.4K · updated 4 mo ago
in title
4Birthday Wishes & Cards
★★★★★★★★★★ 22K · updated 5 mo ago
in title
5Famous Birthdays
★★★★★★★★★★ 24K · updated 1 mo ago
in title
6hip: Birthday Reminder App
★★★★★★★★★★ 18K · updated today
in title
7Countdown
★★★★★★★★★★ 187K · updated yesterday
Birthday Countdown
★★★★★★★★★★ 2.1K · updated 2.1 yr ago
in titlesoft: not updated in a year
9Birthday Photo Frame & Editor
★★★★★★★★★★ 2.3K · updated 5 mo ago
in title
10Birthday Calendar +
★★★★★★★★★★ 1.9K · updated 6 days ago
in titlesoft: rated 3.8
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.