Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 41K ratings
Opportunity
Demand weighed against difficulty
Verdict for “calculator”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
9/10
of the top results target it directly
Soft targets
4
apps in the top 10 with a weak spot
Avg. rating
4.53
across the top results
Who holds the top 10
1
5
Calculator
★★★★★★★★★★ 9.9K · updated 18 days ago
in titlesoft: rated 3.0
2Calculator₊
★★★★★★★★★★ 1.7M · updated 15 days ago
in title
3Calculator# Hide Photos Videos
★★★★★★★★★★ 29K · updated 2 mo ago
in title
4Calculate84
★★★★★★★★★★ 54K · updated 1 mo ago
Calculator Air: AI Math Solver
★★★★★★★★★★ 84K · updated 10 mo ago
in title
6Calculator HD (for iPad)
★★★★★★★★★★ 26 · updated 2.6 yr ago
in titlesoft: under 500 ratings
7Basic Calculator+
★★★★★★★★★★ 260K · updated 1.6 yr ago
in titlesoft: not updated in a year
8Calculator with History +
★★★★★★★★★★ 25K · updated 13 days ago
in title
9Calculator Lock - Secure Vault
★★★★★★★★★★ 6.4K · updated 1.8 yr ago
in titlesoft: not updated in a year
10Calculator‰
★★★★★★★★★★ 409K · updated 7 days ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.