Keyword Scout
Is this keyword worth the climb?
Demand
Apple suggests it after typing just “ch” (position 8).
Difficulty
Top 10 median: 39K ratings
Opportunity
Demand weighed against difficulty
Verdict for “chess”
Steep face
High demand, owned by big apps. Use it in the keyword field and aim at a long-tail variant below.
Keyword in title
9/10
of the top results target it directly
Soft targets
2
apps in the top 10 with a weak spot
Avg. rating
4.66
across the top results
What people type next · from App Store autocomplete
Who holds the top 10
1
10
Chess.com - Play and Learn
★★★★★★★★★★ 833K · updated yesterday
in title
2Chess ∙
★★★★★★★★★★ 207K · updated 2.6 yr ago
in titlesoft: not updated in a year
3Real Chess 3D
★★★★★★★★★★ 161K · updated 10 mo ago
in title
4Chess
★★★★★★★★★★ 39K · updated 1.6 yr ago
in titlesoft: not updated in a year
5Learn Chess with Dr. Wolf
★★★★★★★★★★ 27K · updated 3 days ago
in title
6Chess Online +
★★★★★★★★★★ 27K · updated 3 mo ago
in title
7Chess - Offline Board Game
★★★★★★★★★★ 68K · updated 14 days ago
in title
8Pocket Chess
★★★★★★★★★★ 15K · updated 11 mo ago
in title
9Lichess
★★★★★★★★★★ 639 · updated 14 days ago
Chess without ads
★★★★★★★★★★ 38K · updated 1 mo ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.