Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 105K ratings
Opportunity
Demand weighed against difficulty
Verdict for “chicken”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
7/10
of the top results target it directly
Soft targets
1
apps in the top 10 with a weak spot
Avg. rating
4.67
across the top results
Who holds the top 10
1
2
4
5
Egg, Inc.
★★★★★★★★★★ 562K · updated 1 mo ago
Chicken Gun
★★★★★★★★★★ 9.6K · updated 4 days ago
in title
3Crossy Road
★★★★★★★★★★ 738K · updated 4 days ago
Idle Egg Factory 3D
★★★★★★★★★★ 71K · updated 28 days ago
Chicken Invaders 3
★★★★★★★★★★ 297 · updated 4.9 yr ago
in titlesoft: under 500 ratings
6Raising Cane's Chicken Fingers
★★★★★★★★★★ 414K · updated 2 days ago
in title
7Popeyes® Chicken
★★★★★★★★★★ 476K · updated 6 days ago
in title
8Church's Texas Chicken®
★★★★★★★★★★ 104K · updated 2 days ago
in title
9Scream Chicken! Run
★★★★★★★★★★ 1.4K · updated 6 mo ago
in title
10Square Bird - Flappy Chicken
★★★★★★★★★★ 106K · updated 2 mo ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.