Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 19K ratings
Opportunity
Demand weighed against difficulty
Verdict for “christmas”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
8/10
of the top results target it directly
Soft targets
3
apps in the top 10 with a weak spot
Avg. rating
4.72
across the top results
Who holds the top 10
1
4
Christmas Countdown!
★★★★★★★★★★ 71K · updated 11 mo ago
in title
2Christmas Gift List Tracker
★★★★★★★★★★ 27K · updated today
in title
3Santa Tracker - Track Santa
★★★★★★★★★★ 106K · updated 11 days ago
Holiday Home 3D
★★★★★★★★★★ 40K · updated 1.8 yr ago
soft: not updated in a year
5Christmas Artbook - Xmas Art
★★★★★★★★★★ 11K · updated 3 mo ago
in title
6Christmas Radio+
★★★★★★★★★★ 6.1K · updated 1.1 yr ago
in titlesoft: not updated in a year
7Speak to Santa™ Christmas Call
★★★★★★★★★★ 102K · updated 1.6 yr ago
in titlesoft: not updated in a year
8Christmas Jigsaw Puzzles.
★★★★★★★★★★ 8K · updated 4 mo ago
in title
9Christmas Countdown Live 2026
★★★★★★★★★★ 2.4K · updated 9 days ago
in title
10Escape Game: Christmas Night
★★★★★★★★★★ 2.9K · updated 10 mo ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.