Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 24K ratings
Opportunity
Demand weighed against difficulty
Verdict for “college”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
4/10
of the top results target it directly
Soft targets
2
apps in the top 10 with a weak spot
Avg. rating
4.40
across the top results
Who holds the top 10
1
2
6
8
9
BigFuture School
★★★★★★★★★★ 19K · updated 2 days ago
Common App
★★★★★★★★★★ 674 · updated 9 days ago
soft: rated 3.0
3Yik Yak
★★★★★★★★★★ 51K · updated 10 days ago
soft: rated 3.9
4Niche: College Search
★★★★★★★★★★ 1.4K · updated 7 days ago
in title
5UNiDAYS: Student Discount App
★★★★★★★★★★ 165K · updated 11 days ago
ZeeMee: Meet College Friends
★★★★★★★★★★ 28K · updated 2 days ago
in title
7Fizz: Your Authentic Community
★★★★★★★★★★ 23K · updated today
Canvas by Instructure
★★★★★★★★★★ 2.8M · updated 2 mo ago
Loper - College Search
★★★★★★★★★★ 3.3K · updated 29 days ago
in title
10EA College Football Mobile 27
★★★★★★★★★★ 25K · updated 3 days ago
in title
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.