Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 1.8K ratings
Opportunity
Demand weighed against difficulty
Verdict for “contractor”
Quiet trail
Easy to rank, but few people search for it. Worth a slot only if it is cheap to add.
Keyword in title
3/10
of the top results target it directly
Soft targets
3
apps in the top 10 with a weak spot
Avg. rating
4.47
across the top results
Who holds the top 10
1
2
6
7
Thumbtack: Home Service Pros
★★★★★★★★★★ 472K · updated 3 days ago
Contractors License Exam Prep
★★★★★★★★★★ 785 · updated 3 days ago
in title
3Contractor+ Invoice & Estimate
★★★★★★★★★★ 1.9K · updated yesterday
in title
4Contractor Foreman
★★★★★★★★★★ 548 · updated 8 days ago
in title
5Thumbtack for Professionals
★★★★★★★★★★ 65K · updated 4 days ago
ContractorTools
★★★★★★★★★★ 1.8K · updated 1 mo ago
Angi for Pros
★★★★★★★★★★ 39K · updated 1 mo ago
soft: rated 3.9
8Mertzcrew
★★★★★★★★★★ 3 · updated 1 mo ago
soft: under 500 ratings
9Invoice Maker: Simple Generate
★★★★★★★★★★ 194 · updated 1.3 yr ago
soft: under 500 ratings
10Wayfair Service Pro
★★★★★★★★★★ 3.6K · updated 2 mo ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.