Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 42K ratings
Opportunity
Demand weighed against difficulty
Verdict for “couples”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
7/10
of the top results target it directly
Soft targets
1
apps in the top 10 with a weak spot
Avg. rating
4.77
across the top results
Who holds the top 10
1
5
Cozy Couples: Relationship App
★★★★★★★★★★ 45K · updated 3 days ago
in title
2Paired: Couples & Relationship
★★★★★★★★★★ 208K · updated 4 days ago
in title
3My Love - Relationship Counter
★★★★★★★★★★ 1M · updated 3.4 yr ago
soft: not updated in a year
4Couple Joy - Relationship App
★★★★★★★★★★ 38K · updated 2 mo ago
Widgetable: Besties & Couples
★★★★★★★★★★ 386K · updated 8 days ago
in title
6Spicer - Sex Ideas For Couples
★★★★★★★★★★ 3.9K · updated 7 days ago
in title
7Candle: Couples & Relationship
★★★★★★★★★★ 11K · updated 9 days ago
in title
8Couples Games & Challenges
★★★★★★★★★★ 23K · updated 14 days ago
in title
9Loveit: Long Distance Couples
★★★★★★★★★★ 3.9K · updated 1 mo ago
in title
10Evergreen: Relationship Growth
★★★★★★★★★★ 55K · updated 27 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.